THE SITUATION

A start up, boutique brokerage with knowledge and passion in the commercial real estate world, the two owners of AQRE Advisors knew they had a way to make the process of selling and buying better and faster.

To hit the ground running, they wanted a brand that was established and that gave off an air of bigger than it was. They came to us with a name, but a loose concept of what it could stand for, but needed structure and creative purpose behind it.

Not only did they want the brand to speak to CRE buyers and sellers, but to new talent. Young, motivated, go-getter, and passionate people.

THE WORK WE DID

• Facilitated a workshop where we discovered their brand archetype, personality traits, and key differentiators.

• Business messaging including mission, vision, core values, and purpose.

• Provided creative direction for the logo design.

• Tested the name “AQRE” to a specific audience.

THE IMPACT OF THE WORK

• The brand book was used by their web development team, it gave them messaging and creative direction.

• The brand platform gave their new marketing team direction, clarity and consistency.

• The clients felt confident and clear with their brand and were able to easily implement it to their building design, onboarding process, and collateral.

• A sense of consistency throughout their sales process and follow-up, how they were showing up for their clients.