BRAND SERVICES
NEW BRAND CREATION
Creating a new brand is a strategic process that begins with a deep understanding of your market, audience, and competitive landscape. It involves defining a clear and differentiated brand identity that speaks to both the functional and emotional needs of your target consumers.
This includes not only crafting a compelling narrative but also designing a cohesive visual and verbal identity that aligns with your core values and business objectives. A well-executed brand strategy goes beyond logo and messaging; it ensures consistency across every touchpoint, fostering recognition, trust, and loyalty.
By strategically positioning your brand, you establish a unique value proposition that drives long-term growth, builds meaningful connections, and positions your business for success in a competitive marketplace.
REBRANDS & BRAND REFRESHES
A rebrand or brand refresh is a strategic approach to revitalizing an existing brand to better align with evolving market trends, audience needs, or business goals. This process involves reassessing your brand’s identity, messaging, and visual elements to ensure they remain relevant and impactful. Whether it's refining your logo, updating your tone of voice, or redefining your value proposition, a rebrand or refresh helps to reposition your brand for growth and increase its appeal to both new and existing customers.
By embracing change thoughtfully, a successful rebrand can strengthen your market presence and drive continued success.
BRAND MANAGEMENT
Once your brand is fully developed, we’re committed to supporting you for the long term. We’re as passionate about your brand as you are, and we’re eager to help it flourish and make an impact in the world.
As your dedicated Brand Managers, we take charge of ensuring your brand is consistently and effectively implemented. We act as your brand’s champions, making sure it resonates in every aspect of your marketing, internally with your team, and externally with your customers.
We’ll serve as the key liaison between your marketing team and agency, ensuring that your brand vision remains at the forefront of every decision made. We’ll also regularly engage with your departments to ensure that the brand continues to fill any gaps and enhances the overall experience across all touchpoints.
FRACTIONAL CHIEF BRAND OFFICER
A Fractional Chief Brand Officer (CBO) brings executive-level brand strategy expertise to your business without the full-time commitment. This role is perfect for companies looking to elevate their brand, drive consistent messaging, and build a stronger market presence, but who may not yet need or have the resources for a full-time CBO.
A fractional CBO works closely with your team to develop and execute strategic brand initiatives, ensure alignment across all touchpoints, and guide long-term brand growth. With a focus on results-driven strategies, a fractional CBO provides high-level leadership and insight to help your brand reach its full potential.
NOT SURE whAT YOUR BRAND NEEDS?
Start with a Brand Audit. In just four weeks, we’ll assess your brand’s current state and identify key opportunities to transform it into one of your most valuable assets.
ALL SERVICES
Brand STRATEGY
Brand Strategy
Rebranding
Brand & Visual Identity (Logo)
Business and Product Naming
Business Messaging (Vision, Mission, Values)
Internal Brand Strategy
Taglines
Brand Messaging
Naming
MARKETING STRATEGY
Campaign Strategy
Research (Survey, Focus Groups, Interviews)
Competitor Research
Positioning Opportunties
Trend & Consumer Research
Customer Journey Strategy
Creative Marketing Strategy
Customer Acquisition & Retention Strategy
Go-to Market Strategy
Email Flow & Messaging Strategy
Guided Brainstorm Sessions
Presentation Strategy
Messaging Strategy
Design (Brochures, Banners, Direct Mail, Etc.)
BRAND MANAGEMENT
Agency Management
Oversee Brand Execution
Ensure Brand is showing up correctly through all marketing and other departments
Marketing & Campaign Evaluation
Continued Trend & Industry Research
