HAVE YOU BEEN RETHINKING YOUR BRAND?
Don’t invest in a rebrand just yet.
A brand audit is a good place to start.
It will provide a clear picture of your brand’s current standing, its market position, and the strategic direction it should take.
It also:
assesses your brand’s strengths and weaknesses against your competitors
helps defines your differentiator
allows you to understand what’s currently working and not working with your brand
see if you’re targeting to the right people
finds opportunities on ways your brand can be improved
OUR BRAND AUDIT PROCESS WILL TELL YOU IF YOUR BRAND IS READY FOR A REBRAND, A REFRESH, OR REPOSITIONING.
Rebrand a full reconstruction of your brand. This includes new visuals, personality, messaging, and repositioning.
Brand Refresh improvements to your current brand identity to better align with the vision of your business.
Repositioning changing your target market’s perception of your brand and redefining the position you occupy with your competitors.
In just 4 weeks, our brand audit process will tell us which one your brand needs.
HOW DO I KNOW IF I NEED A BRAND AUDIT?
If you’re looking to better understand your brand’s performance, a brand audit is a great starting point. Brand audits can help create consistency in your marketing, enhance brand clarity, define your key differentiators, increase sales, improve brand loyalty, and attract top talent.
It’s a good time to consider a brand audit when:
You can’t decide if your need a rebrand or just a brand refresh
You’re unsure how brand loyal your customers are
You don’t know where you’re positioned in the marketplace
You’re unclear of your differentiator
Your competitors look and sound like you
Your marketing isn’t consistent
You’re noticing a decrease in sales and leads
You’re business is getting ready for a merger or acquisition
You’re having difficulty attracting top talent
You plan on entering new markets
You want to position your brand differently
You plan on offering a new product or service
You’re about to increase your prices
You’re attracting the wrong audience
Your doing the same marketing over and over again
Your brand no longer aligns with your business goals
OUR BRAND AUDIT PROCESS
3 HOURS
OF YOUR TIME
4 WEEKS
UNTIL DELIVERY
STEP 1: GATHER INFORMATION
We will take some time to understand you, your business, goals, products/services, customers, and more.
Complete our online questionnaire (30 minutes of your time)
Attend a kickoff call where we go through the questionnaire and ask any additional questions we may have about your business (60 minutes of your time)
Asset gathering such as marketing collateral, letterheads, business cards, advertisements, email signatures, etc (30 minutes of your time)
STEP 2: DIG IN
This is when our team will start digging into the information you’ve provided and start our research including: Client and Employee Interviews, Brand SWOT, Competitor Research, Trend and Industry Research, Consumer Research, Asset Review , Website, Socials, Marketing Materials, and more.
STEP 3: POSITION
We’ll analyze all the data we gathered in step 2 and start drawing conclusions on the positioning of your competitors and where your brand can be placed.
We define what your key differentiators are and find opportunities to increase your brands performance.
STEP 4: Deliver
We will present to you the full brand audit (60 minutes of your time).
At the end of the presention, you’ll know if your brand is ready for a rebrand, a refresh, or repositioning.
You’ll have a roadmap of what the next steps for your brand will look like. And don’t worry, we won’t leave you hanging. We become your partners and will lead the new journey for your brand.
SCHEDULE A 15-MINUTE DISCOVERY CALL
If you’re interested in learning more about our brand audit process, schedule a quick 15-minute virtual call with us. We’ll answer any questions you may have, and help you decide if you need a brand audit.