THE SITUATION

In 2020, a no-name cannabis company was patiently waiting for the go ahead to build their first location. They had the business plan, a product, and a concrete vision.

The owners agreed that they wanted a dispensary with an experience like no other. Luxurious, but approachable. Classy and comfortable. Exclusive, but welcoming to all. The brand needed to be a memorable experience at every customer touchpoint.

THE WORK WE DID

In partnership with Element 5, we built the brand from the ground up.

• Research including industry, trends, and competitors.

• Facilitated a strategy workshop where we discovered the brand differentiators, personality traits, and positioning.

• Brainstormed and presented multiple name options, landing on “Gatsby”.

• Identified and profiled four consumer segments.

• Put the in-store experience first and created not only an experiential brand, but also a lifestyle brand.

• Business messaging including mission, vision, core values, and purpose.

THE IMPACT OF THE WORK

• The brand platform provided the creative designer with detailed direction of the brand personality, resulting in a logo that the clients instantly fell in love with.

• Interior design creative direction to demonstrate how the lifestyle brand could come to life inside the store.

• The brand has since carried through business growth, everything from marketing, to their in-store promotion, and themed events.

CLIENT SUCCESS

• A successful grand opening at their first location with over 200 people in attendance.

• Additional locations

• 4.9 Google Review rating, many comments about the customer service and the in-store experience.